Tag Archives: The Lord of loud

Jim Marshall

On April 5, 2012, Jim Marshall died aged 88. “The Father of loud” or “The Lord of loud” was an English businessman and pioneer of guitar amplification. His company  “Marshall Amplification” and his amplifiers changed the face of rock music and granted iconic status among the world best known guitarists such as Eric Clapton, Jimi Hendrix, Tony Iommi, Jimmy Page and Pete Townshend, Kurt Cobain, Yngwie Malmsteen, Slash, Eddie Van Halen and Angus Young. In 2003, Marshall was awarded an “OBE” for “services to the music industry.